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ROASted Labs (because why not) 1. Overview Linkedin has introduced a 1:1 ad personalization feature that inserts a viewer’s first name, company name, and some other stuff in ad copies. Given the volume of B2B attention that flows through the platform, and the frequency with which small interface changes reshape feed behavior, our question was: whether this capability meaningfully alters how prospects notice, process, and act on paid messages. Between Sep 24 and Oct 21, we ran